Robust educational background
Master in Marketing Management, Master in Digital Marketing, Master in Business Administration, Certificate in Research Practice, Certificate in Teaching and Learning, Employer Branding Academy certificate and Category Management certificate
Experience and proven Expertise
17 years of expertise in FMCG and Service Industries. I've held key roles such as Marketing Manager, Brand Manager, Head of Sales and Marketing, Corporate Communication Manager, National Key Account Manager, Growth Marketing Manager
Professional approach
ITERIM CMO/MARKETING MANAGER
Takes on day - to day marketing resposibilities while providing immediate expertise, by filling a gap while searching for permanent role.
LEAD GENERATION
Ensuring a steady flow of targeted leads/potential clients, nurturing them and converting them into customers
ONLINE REVIEW MANAGEMENT
Monitoring and responding to online reviews across all platforms, ensuring your brand is presented in the best light.
COMMUNICATION STRATEGY
Strategy that enhances brand perception, and ensures that the right messages reach the right people.
EMPLOYER BRAND STRATEGY
Strategy that helps attract, retain, and engage top talent by aligning the employer brand with the overall corporate brand.
BRAND STRATEGY
Strategy that aligns with business goals, differentiates the brand from competitors, and fosters emotional connections with the audience.
NAMING
Crafting unique, clear, impactful and memorable names that resonate with your brand identity, ensuring alignment with your business goals.
WORKSHOPS
Tailored to align with your business goals, these sessions foster innovation, ensuring your team is equipped to drive meaningful results.
It was great to work with Sandra - she has a "think out of box" approach"
It was great to work with Sandra! Her experience in marketing and strategic development for building up the Irish market was amazing and fruitful! She also has a "think out of the box" approach for challenging tasks.
Peter Arnold
BRITA Germany
…very professional and had the necessary drive..
Sandra was working with me on the market entry of Julius Meinl Coffee in Ireland. Eventhough she worked for the first time in the coffee field she was very well prepared, accumulating high knowledge about the coffee business and coffee itself. She was very professional and had the necessary drive and entrepreneurial thinking in order to work on such a project.
Edis Felić
Julius Meinl
It was a great experience to work with Sandra, because of her positive, outgoing attitude and hardworking approach
It was a great experience to work with Sandra, because of her positive, outgoing attitude and hardworking approach. She was helpful, organized and always up to the point in all her communication with us.
Anja Bauer
Fabular
